21 April 2010

Jamie's Food Revolution

I don't watch a lot of TV, but this past week end, while traveling in Dallas, I was urged to watch Jamie Oliver's Food Revolution. I must say, it was very entertaining and was a very light-hearted but effective boost in the right direction toward better eating habits for Americans. While with TV one never can tell truth from fiction, allegedly he got 1000 people to come by Jamie's Kitchen to learn how to stir-fry some healthy food in order to win a bet with a skeptical local radio jock. Needless to say Jamie won the bet, but in the process educated a lot of people about better eating and even won over his arch critic to win the bet. Maybe popular culture can be used to push things in a positive direction. We'll see. Mykudos to Jamie!

Enjoy. Learn. Share.
Jamie Oliver's Food Revolution a hit in US
Jamie Oliver's programme Food Revolution, in which the celebrity chef tries to persuade America's unhealthiest city to change its eating habits, has become one of the most popular shows in the US.

21 Apr 2010

An estimated 7.5 million viewers tuned in to the programme. The programme, which reduced Oliver to tears at one stage, was the joint most popular programme in America last Friday - and the No 1 alone in its 9pm time-slot.
As well as proving a hit with viewers, American TV critics have also warmed to Oliver's passion for food.

The Los Angeles Times said: "Oliver is eminently and instantly likable. He may in fact wind up being reality TV's most engaging star, equally comfortable talking to people and the camera."
The New York Times review said Oliver's stunts had resulted in "entertaining" and "engrossing television".
An estimated 7.5 million viewers tuned in to the programme, aired on the ABC channel.
But the road to success in the US has not been easy for Oliver, 34.
In one scene, he was reduced to tears as the residents of Huntington, West Virginia, ignored his healthy eating message.
But a host of American celebrities including Ryan Seacrest, Justin Bieber, Ricky Gervais and P Diddy have signed his petition for change.
He also made an appearance on The Oprah Show to promote the show.

No comments: